Rebecca Costa

"There can be no greater advantage than certainty of the future. Not in nature. Not in business. Not in governance."

Advances in big data, predictive analytics, genomics, artificial intelligence, and other breakthroughs have made it possible to pinpoint future results with mind-blowing accuracy - cracking the door to what Costa calls predaptation: the ability to adapt before the fact. Never before has the information needed to avert danger, get the jump ahead of others, or prepare for the inevitable been so clearly within grasp.

Through fascinating real-life examples, Costa reveals how technology has brought nations, businesses, and individuals to the edge of clairvoyance. Yet, our ability to act on foreknowledge often falls short - causing leaders to squander the advantage of preemption. To counteract this failure, Costa illuminates 12 principles of adaptation, and predaptation, used to succeed in fast-moving environments.

In the spirit of the best in popular science, On the Verge is a landmark examination of big-picture forces affecting society today. 

The Watchman's Rattle

A must read for all leaders.
The Watchman's Rattle reveals a game-changing message regarding our ability to thrive in the complex world we have created. In a fascinating and accessible read, Costa clearly posits that the escalating complexity of our businesses, personal lives, technological capabilities, and government policies have led to conditions that have outpaced our ability to manage them. She reveals scientific evidence that the human brain can be retrained to comprehend, analyze, and resolve massively complex problems.
According to Costa, our ability to make smart decisions is being greatly impacted by the complexity of the world and our yearning for simplified solutions. We shift from fact-based to belief-based decision-making that narrow the breadth of our ideas and by our limited means of problem-solving—step-by-step analytical thinking. By embracing factual evidence and new systems for agile decision-making, we can not only solve our toughest problems, but adapt faster in the process.
Rebecca Costa
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